04. Process Overview
Taking inspirations from 101 Design Methods by Vijay Kumar, I experimented with various design methods and applied those that suit the project. Through this iterative approach, I was able to gain insights about my target audience and experiment with my design ideas.
I. User Research
I reached out to my target audience, creative professionals and students who are struggling with productivity, and conducted user research to gain better understanding of their creative process, pain points and needs.
I conducted 30 surveys to collect quantative data about creatives' habits and preferences, and then conducted 6 interviews to gather further insights on their creative process, pain points and needs.
Users are overwhelmed with tasks
When planning and organizing tasks, they are often faced with a never-ending list of to-dos. As a result, they get overwhelmed with the list.
Productive routines are hard to stick to
While they have tried various productivity tools and routines, they find it hard to adapt to them and would eventually go back to what their original routine.
II. Secondary Research
From user research, I found that many creative people have difficulties adapting to productivity tools. To further understand why these productivity tools work against their creative process, I conducted competitve analysis and secondary research on the topic of productivity.
Planning rabbit hole
While task management is important for a successful project, it is very easy to get into the rabbit hole of planning and, as a result, spending a large on organizing and management.
Lack of focus on tackling tasks
The current productivity tools have great features for users to plan their projects. However, users often spend get overwhelmed with the to-do list and prevent users from *doing* the tasks.
III. Idea Exploration
With research insights gather, I ideated several ideas, turn them into paper prototypes and user tested them to validate the functionality of the design ideas.
After several trial and errors with different rough prototypes, I structured a user journey map that reflects the experience of task tackling using the prototype.
06. Reflection & Learnings
The project was one of the biggest and longest project I had ever done, so there was a lot of uncertainty and self-doubt throughout the project. When I hit obstacles and couldn't think of a good solution, I would continuously doubt my design decisions.
However, this project has challenged me to embrace the iterative process. With each iterative cycle, I gained more insights about my targeted audience and my prototype ideas. I also learned to utilize prototype building to help clear assumptions and uncertainty.